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Social Currents: The True Voice Media Podcast

Our show is designed to keep you current on what's happening in the world of social media, with insights and analysis of how it impacts businesses.
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Social Currents: The True Voice Media Podcast
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Now displaying: Page 1
Oct 11, 2017

Hello True Voice Media Podcast listeners. We have a special episode for ya this week. Today, we’re skipping our normal discussion of what’s going on in social media to bring you a segment we like to call From the Intern’s Desk. In this segment, we’ll be talking with our current intern Natalie Kodiak about her […]

The post E11: But First, A Word From Our Intern appeared first on True Voice Media

Oct 4, 2017

Hello True Voice Media Podcast fans, we have a new episode for you this week! Last week, we talked about Facebook Ad Targeting and how people misuse the feature to share and monetize hate speech and misinformation, and this week we’re moving from one major social media network’s big news to the other. Yes, we’re […]

The post E10: #280. Really, Jack? appeared first on True Voice Media

Sep 29, 2017

Hey, guys! Its us, your favorite podcasters, and we’ve got some new stuff for you this week! Last week we talked about the new iPhone X; we talked about the good, the bad, and the creepy with the new facial recognition feature Apple has introduced. We talked about it’s ethical impact on advertising, society, and […]

The post E9: How did Facebook Miss This? Why FB is Cracking Down on Ad Targeting After Russian Account Scandal appeared first on True Voice Media

Sep 20, 2017

Hey all, welcome back! We’ve got a new addition to our True Voice Media podcast this week. Last week we talked about the rise of programmatic advertising, the different ways media companies are diversifying their revenue steams, and how different platforms are integrating more features from mobile to desktop. This week we’ll be traveling down […]

The post E8: iPhone X and Facial Recognition: Game Changer for Marketing or Orwellian Invasion of Privacy? appeared first on True Voice Media

Sep 20, 2017

Hey all, welcome back! We’ve got a new addition to our True Voice Media podcast this week. Last week we talked about the rise of programmatic advertising, the different ways media companies are diversifying their revenue steams, and how different platforms are integrating more features from mobile to desktop. This week we’ll be traveling down […]

The post E8: iPhone X and Facial Recognition: Game Changer for Marketing or Orwellian Invasion of Privacy? appeared first on True Voice Media

Sep 13, 2017

Hello there! We’ve got another episode of the True Voice Media Podcast for ya. We threw a curveball last week by changing up our normal discussion of what’s current in social media to explore how much social media has really changed. But, we’re bringing it back this week with a chat about how several platforms […]

The post E7: Social Video and Robots are Taking Over the World appeared first on True Voice Media

Sep 6, 2017

Time for another episode of the True Voice Media Podcast, and we’re doing something completely different. Today, instead of bringing you our usual updates from the world of social media, we decided to reflect on social media as a whole. We took some time to think about how much social has really changed since 2009, […]

The post E6: Has Social Media Really Changed or Have We? appeared first on True Voice Media

Aug 30, 2017

It’s Wednesday, and that means it’s time for another new episode of the True Voice Media podcast! Today on the show, Jeff, Jessie, and Caroline are talking influencer marketing, Snapchat’s move to scripted video, and Tay-Tay. Yes, Taylor Swift. You know we couldn’t resist talking about her recent social media management decisions. What Taylor Swift’s […]

The post E5: Taylor Swift, Fake Instagram Accounts, and Snapchat appeared first on True Voice Media

Aug 23, 2017

Here we are with another episode of the True Voice Media Podcast! Today, Jeff, Jessie, and Caroline reflect on the Tech response to the violence in Charlottesville, explore anonymity’s value on social media sites, and discuss LinkedIn’s new native video feature. Tech companies are rushing to ban hate groups, but plenty remain Anonymity on Reddit […]

The post E4: With Great Media Power Comes Great Responsibility appeared first on True Voice Media

Aug 16, 2017

This week, Jeff’s back and so are we with another episode of the True Voice Media Podcast! Today, Jeff, Jessie, and Caroline all coincidentally explored a different aspect of social media marketing, and shared their opinions on which areas were worth your time and money! And as usual, we each shared what we’re obsessed with […]

The post E3: Where Should You Spend Your Precious Marketing Dollars? appeared first on True Voice Media

Aug 9, 2017

We’re back with another episode of the True Voice Media Podcast! Jeff was out of town when we recorded this episode, so instead of our usual round table discussion on something current in social media, we’re bringing you two segments. The first is Jeff’s take on a recent article by Gary Vaynerchuk and the second […]

The post E2: Messages, Mediums, and Interns appeared first on True Voice Media

Aug 2, 2017

It’s finally here! The new True Voice Media Podcast. We dabbled with a few different kinds of formats and made a lot of blooper reels throughout the process, but we finally made it to this point: the first episode of Social Currents. So what’s current in social media this week? Apparently media companies are struggling […]

The post E1: All Aboard the E-Commerce Bandwagon appeared first on True Voice Media

Jul 10, 2017

The True Voice Media Podcast is back! See we promised we wouldn’t abandon you! The True Voice Media podcast has been rebooted. Social Currents is our new segment where we’ll talk about what’s happening in social media right and why it matters to you. And don’t worry, if you missed those classroom bells, we’ll be […]

The post The True Voice Media Podcast is Back! appeared first on True Voice Media

Jul 10, 2017

The True Voice Media Podcast is back! See we promised we wouldn’t abandon you! The True Voice Media podcast has been rebooted. Social Currents is our new segment where we’ll talk about what’s happening in social media right and why it matters to you. And don’t worry, if you missed those classroom bells, we’ll be […]

The post The True Voice Media Podcast is Back! appeared first on True Voice Media

Mar 6, 2017

What happened to the True Voice Media Podcast? You may have been wondering where we’ve been. And if you follow us on social media, then you probably know where this is going. We promise we haven’t abandoned you, TVM Podcast listeners. In fact, we’ve been working on something really awesome that we know you’re going to […]

The post A Very Shareable Podcast Announcement appeared first on True Voice Media

Jan 27, 2017

That’s right. We’re bringing you a little end-of-the-week education in The Classroom. Today, Jeff’s talking about the actual impact social media has on SEO. Here at True Voice Media, we get a lot questions about social media and whether it improves SEO ranking. And Jeff’s here to say that we might be having two separate conversations. On […]

The post How does social media actually affect SEO? appeared first on True Voice Media

Jan 17, 2017

We’re starting this week off with a new episode of our favorite educational segment of The True Voice Media Podcast: The Classroom. This is where our host Jeff Gibbard gives us a short and super sweet lesson on any particular topic. Today, he’s going to dive deeper into the mystical and misunderstood term: ROI. In […]

The post How to measure social media ROI appeared first on True Voice Media

Jan 9, 2017

It’s two weeks into 2017, and The True Voice Media Podcast is back to bringing you full episodes! Today, we’re introducing a new segment called In the Spotlight, where we’ll talk to one of our clients about the awesome things that they’re doing and what we’re doing together. The phrase, “New Year, New Me,” could […]

The post Alvaro Vaselli, Founder of Nuvanna, Wants to Awaken the ‘NU’ You appeared first on True Voice Media

Jan 6, 2017

Welcome to 2017 and a brand new mini-segment of the True Voice Media Podcast: The Classroom. As implied, in The Classroom, our host, Jeff Gibbard, takes us to school on one particular short topic. Today, Jeff’s talking about how to better understand your Facebook Ad results. Recently, a client asked Jeff how to tell the […]

The post 5 Terms to Know to Better Understand Facebook Ad Results appeared first on True Voice Media

Nov 14, 2016

This week’s extraordinary superhuman is Dean DeLisle. From the quaint little town of Chicago, Dean DeLisle calls himself the Founder and CEO of Forward Progress…but I just call him Dean. He has a wealth of digital marketing experience, logging more than 13 years in this one business alone. But Dean didn’t start here and that’s […]

The post Meet Social Jack, and learn how to be real together appeared first on True Voice Media

Nov 7, 2016

Today, we’re talking to the self-proclaimed, “Coolest guy in SEO.” Kris Reid calls in all the way from Cambodia! Originally hailing from Brisbane, Australia, Kris has worked in SEO since the olden days. Now, Kris is the founder of a digital marketing agency that he calls Ardor SEO. When Kris first entered the giant black […]

The post Just casually navigating through the giant black hole of SEO, no problem appeared first on True Voice Media

Nov 4, 2016

This week on the show, we’re talking to THE Ryan Stewart. Coming to us from Miami, Florida, Ryan Stewart is the founder of WEBRIS, a digital marketing agency, owner of an e-commerce store that sells shoelaces called Laces Out, and creator of some damn good SEO training courses. Initially skeeved out by the online course […]

The post Why “How To’s” Aren’t the Only Way To Do Training appeared first on True Voice Media

Oct 24, 2016

Jess Smith was an integral part of True Voice Media’s growth and, hopefully, we like to think we were instrumental in her growth. Jess is now a Digital Marketing Analyst at Frontier Airlines and she is quite the analytics rockstar. She flew back to Philly and stopped by the office to chat about what’s happening in […]

The post She flew back home to talk to us appeared first on True Voice Media

Sep 26, 2016

Jon Steiert was the first employee of True Voice Media. Jon came to True Voice Media at the beginning of his career in Social Media. It was important to me that as an employee of True Voice Media, Jon understood the proper way to create social media strategy. It was important to me that he […]

The post Why it really matters “Who got to you first” appeared first on True Voice Media

Aug 12, 2016

Guest: Shannon Presson Nowadays, anyone with a freaking Snapchat account thinks they are a storyteller. The term gets tossed around casually, paying no respect to the true craftspeople in the business of storytelling. Likewise the mass proliferation of the term storytelling prohibits people from understanding the depth of what it means to tell stories. We […]

The post What we really mean by “Storytelling” appeared first on True Voice Media

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