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Social Currents: The True Voice Media Podcast

Our show is designed to keep you current on what's happening in the world of social media, with insights and analysis of how it impacts businesses.
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Social Currents: The True Voice Media Podcast
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Now displaying: 2017
Nov 22, 2017
TVM Podcast Hey guys, tomorrow's Thanksgiving and we hope you'll be spending it with all of your loved ones. Remember to not drink and drive and to not let all that turkey go to your head (don't post anything online that you might regret).

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Since most Thanksgivings involve turkey, love, and some healthy debate, here's 5 pieces of content to keep you informed:

Facebook, Twitter, and Google Testimony and What it Means for Tech Accountability Standards

In this podcast, we talk about Facebook, Twitter, and Google’s recent testimony before Congress about Russian involvement on their platforms and it’s interference with the 2016 election.

How to Spot Fake News on Social Media, Online

Recently Jeff was featured on NBC10 and spoke about how to identify fake news online. He offers some useful tips in how to fact check sources from any articles you may find on your Facebook feed.

How did Facebook Miss This? Why FB is Cracking Down on Ad Targeting After Russian Account Scandal

In this podcast, we discuss who determines what is considered offensive and discriminatory, and whether corporations be making those calls online.

#280. Really, Jack?

For anyone that doesn’t know, Twitter recently announced that select users were able to tweet in 280 characters versus the traditional 140 and we have lots of feelings about it.

#MeToo: A conversation with the Women of True Voice Voice

We felt like this was an important topic to discuss on air in the wake of all the news about Harvey Weinstein and the #metoo campaign itself. This conversation was a chance for us to process together and recognize “the magnitude of the problem.”
Nov 13, 2017
TVM Podcast Hello TVM listeners! We're switching things up on you again! After covering lots of important, but heavy topics for the past few weeks, we wanted to do an episode just focusing on the agency side of things. This week, Caroline is going to ask Jeff four questions about social media marketing and Jeff will share his thoughts, advice, and best practices with you! Enjoy!

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Q&A from this Week's Discussion:

(1:22) - Is "organic reach" really dead? No, predictable organic reach is dead, meaning that the days of you posting to a platform and having lots of people see it are dead for a couple of reasons: 1) the nature of these networks - due to the number of things coming through it has become more difficult to actually reach someone 2) artificial reach selects what items you might find interesting, so they've diminished the reach that Facebook pages would have gotten organically with their content. So is organic reach really dead? It depends. If you're talking about Facebook, then yes. But, organic reach as a whole is not dead. (6:50) - Is there a way to "hack the system" and gain social media exposure without paying? There are lots of ways to hack these systems if you're looking to do it organically or through paid promotion. If we're talking organically, try these two things:
  1. Reach out to a lot of people individually.
  2. Post something that is notable and exciting.
Jeff's most engaged posts are when he got engaged to his fiancé Erica and his recent appearance on NBC10. because each of these posts is notable and exciting. Jeff's "hack" is to do more of those interesting and noteworthy things. Then, reach out to individual people who may actually care about what you have to offer and give them something of value. Through those interactions, you'll build a stronger network and a bigger community of people who will actually care and be invested in what you're doing. It's not a hack, just go do that and you'll gain more exposure. (12:26) - How long does it take before I'll start seeing results from social media marketing? I saw results pretty rapidly, but the results I saw in my first year are nothing like what I'm getting now. It's functionally all the same work it just gets more efficient. It all depends on what your goals are. You want to measure metrics that make sense with your business goals. At the end of the day, there are a lot of things in social media that you're not going to be able to measure, but that are going to be crucial to your success. If you're a struggling entrepreneur, the only metric you should be concerned with is, "Have you grown your business?" That doesn't mean that you shouldn't focus on building relationships that don't yield sales, it just means that as you build relationships that you're looking for sales, and there needs to be an opportunity there. (20:12) - What social media tools and services could you not live without? At the end of the day, I can live without all of them. They're just tools. There are a lot of different ways to get things done. More often then not, people can get focused on the tool and not the objective. The tool doesn't help you unless you know what you're trying to accomplish. The most important tool I have in my tool kit is my conversation skills.

True Voice Media TV

Find more of the answers to your social media questions on our  YouTube channel! New episodes every Monday!

Jeff's famous tweet:

Nov 6, 2017
TVM Podcast Hello podcast listeners! We hope you enjoyed our Halloween special last week. This week we're back to the old grind. We're talking about Facebook, Twitter, and Google's recent testimony before Congress about Russian involvement on their platforms and it's interference with the 2016 election. Yup, we'll be getting into our usual territory of censorship, gatekeeping, and our inevitable Elon Musk-y fate. But we'll end on a happy note as we always do by sharing what we're obsessed with this week.

Some Resources from this Week's Discussion:

A follow up podcast to this episode:

This Week's Obsessions:

  • Caroline is obsessed with home cooking!
  • Jessie is obsessed with WeWork, our work home.
  • Jeff is obsessed with Flipboard and project management methodologies.
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Oct 31, 2017
TVM Podcast Hello True Voice Media podcast listeners, we have a very special episode for you this week. In the spirit of halloween, we wanted to talk about scary stories that got their start in the scariest place of all...THE INTERNET. Yes, that means we’re going to be talking about Slender Man, those Killer Clowns from last year, and even Salad Fingers (yes, that did genuinely scare some of us). Warning: This conversation will feature references to violent crimes and assault. Enjoy, but maybe with the lights on. We know we missed plenty of scary stuff, so comment with your favorite online horror story!

Some Resources from this Week's Discussion:

This Week's Obsessions:

  • Caroline is obsessed with Season 2 of Stranger Things.
  • Natalie is obsessed with puzzles!
  • Jessie is obsessed with Kim and Khloe Kardashian's Halloween Costumes. 
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Oct 25, 2017
TVM Podcast Hello True Voice Media podcast listeners, we're back with another episode. On our previous episode, we talked about Snapchat and all of it's new features, and this week we'd like to address the #metoo that circulated through many of our social media feeds last week. We felt like this was an important topic to discuss on air in the wake of all the news about Harvey Weinstein and the #metoo campaign itself. This conversation was a chance for us to process together and recognize "the magnitude of the problem." Warning: This conversation will feature references to sexual harassment and assault.

Some Resources from this Week's Discussion:

This Week's Obsessions:

    • Jessie is obsessed with the cool weather we've been having in Philly and October vibes in general.
    • Natalie is obsessed with the Renaissance Faire that she is attending this weekend.
    • Caroline is obsessed with a podcast called Dirty John, and she has a lot of opinions about it.
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Oct 18, 2017

Hello listeners! Here we are mid-way through October, even though it still feels like summer in Philadelphia. Last week we brought you a conversation with our smart and lovely intern, Natalie Kodiak. And this week, we’re back on Snapchat. But this time, we’re talking about it’s Context Cards, Snap Maps, Bitmojis, and the potential it’s […]

The post E12: Why You Should Care about Snapchat Ads and Other New Features appeared first on True Voice Media

Oct 11, 2017

Hello True Voice Media Podcast listeners. We have a special episode for ya this week. Today, we’re skipping our normal discussion of what’s going on in social media to bring you a segment we like to call From the Intern’s Desk. In this segment, we’ll be talking with our current intern Natalie Kodiak about her […]

The post E11: But First, A Word From Our Intern appeared first on True Voice Media

Oct 4, 2017

Hello True Voice Media Podcast fans, we have a new episode for you this week! Last week, we talked about Facebook Ad Targeting and how people misuse the feature to share and monetize hate speech and misinformation, and this week we’re moving from one major social media network’s big news to the other. Yes, we’re […]

The post E10: #280. Really, Jack? appeared first on True Voice Media

Sep 29, 2017

Hey, guys! Its us, your favorite podcasters, and we’ve got some new stuff for you this week! Last week we talked about the new iPhone X; we talked about the good, the bad, and the creepy with the new facial recognition feature Apple has introduced. We talked about it’s ethical impact on advertising, society, and […]

The post E9: How did Facebook Miss This? Why FB is Cracking Down on Ad Targeting After Russian Account Scandal appeared first on True Voice Media

Sep 20, 2017

Hey all, welcome back! We’ve got a new addition to our True Voice Media podcast this week. Last week we talked about the rise of programmatic advertising, the different ways media companies are diversifying their revenue steams, and how different platforms are integrating more features from mobile to desktop. This week we’ll be traveling down […]

The post E8: iPhone X and Facial Recognition: Game Changer for Marketing or Orwellian Invasion of Privacy? appeared first on True Voice Media

Sep 20, 2017

Hey all, welcome back! We’ve got a new addition to our True Voice Media podcast this week. Last week we talked about the rise of programmatic advertising, the different ways media companies are diversifying their revenue steams, and how different platforms are integrating more features from mobile to desktop. This week we’ll be traveling down […]

The post E8: iPhone X and Facial Recognition: Game Changer for Marketing or Orwellian Invasion of Privacy? appeared first on True Voice Media

Sep 13, 2017

Hello there! We’ve got another episode of the True Voice Media Podcast for ya. We threw a curveball last week by changing up our normal discussion of what’s current in social media to explore how much social media has really changed. But, we’re bringing it back this week with a chat about how several platforms […]

The post E7: Social Video and Robots are Taking Over the World appeared first on True Voice Media

Sep 6, 2017

Time for another episode of the True Voice Media Podcast, and we’re doing something completely different. Today, instead of bringing you our usual updates from the world of social media, we decided to reflect on social media as a whole. We took some time to think about how much social has really changed since 2009, […]

The post E6: Has Social Media Really Changed or Have We? appeared first on True Voice Media

Aug 30, 2017

It’s Wednesday, and that means it’s time for another new episode of the True Voice Media podcast! Today on the show, Jeff, Jessie, and Caroline are talking influencer marketing, Snapchat’s move to scripted video, and Tay-Tay. Yes, Taylor Swift. You know we couldn’t resist talking about her recent social media management decisions. What Taylor Swift’s […]

The post E5: Taylor Swift, Fake Instagram Accounts, and Snapchat appeared first on True Voice Media

Aug 23, 2017

Here we are with another episode of the True Voice Media Podcast! Today, Jeff, Jessie, and Caroline reflect on the Tech response to the violence in Charlottesville, explore anonymity’s value on social media sites, and discuss LinkedIn’s new native video feature. Tech companies are rushing to ban hate groups, but plenty remain Anonymity on Reddit […]

The post E4: With Great Media Power Comes Great Responsibility appeared first on True Voice Media

Aug 16, 2017

This week, Jeff’s back and so are we with another episode of the True Voice Media Podcast! Today, Jeff, Jessie, and Caroline all coincidentally explored a different aspect of social media marketing, and shared their opinions on which areas were worth your time and money! And as usual, we each shared what we’re obsessed with […]

The post E3: Where Should You Spend Your Precious Marketing Dollars? appeared first on True Voice Media

Aug 9, 2017

We’re back with another episode of the True Voice Media Podcast! Jeff was out of town when we recorded this episode, so instead of our usual round table discussion on something current in social media, we’re bringing you two segments. The first is Jeff’s take on a recent article by Gary Vaynerchuk and the second […]

The post E2: Messages, Mediums, and Interns appeared first on True Voice Media

Aug 2, 2017

It’s finally here! The new True Voice Media Podcast. We dabbled with a few different kinds of formats and made a lot of blooper reels throughout the process, but we finally made it to this point: the first episode of Social Currents. So what’s current in social media this week? Apparently media companies are struggling […]

The post E1: All Aboard the E-Commerce Bandwagon appeared first on True Voice Media

Jul 10, 2017

The True Voice Media Podcast is back! See we promised we wouldn’t abandon you! The True Voice Media podcast has been rebooted. Social Currents is our new segment where we’ll talk about what’s happening in social media right and why it matters to you. And don’t worry, if you missed those classroom bells, we’ll be […]

The post The True Voice Media Podcast is Back! appeared first on True Voice Media

Jul 10, 2017

The True Voice Media Podcast is back! See we promised we wouldn’t abandon you! The True Voice Media podcast has been rebooted. Social Currents is our new segment where we’ll talk about what’s happening in social media right and why it matters to you. And don’t worry, if you missed those classroom bells, we’ll be […]

The post The True Voice Media Podcast is Back! appeared first on True Voice Media

Mar 6, 2017

What happened to the True Voice Media Podcast? You may have been wondering where we’ve been. And if you follow us on social media, then you probably know where this is going. We promise we haven’t abandoned you, TVM Podcast listeners. In fact, we’ve been working on something really awesome that we know you’re going to […]

The post A Very Shareable Podcast Announcement appeared first on True Voice Media

Jan 27, 2017

That’s right. We’re bringing you a little end-of-the-week education in The Classroom. Today, Jeff’s talking about the actual impact social media has on SEO. Here at True Voice Media, we get a lot questions about social media and whether it improves SEO ranking. And Jeff’s here to say that we might be having two separate conversations. On […]

The post How does social media actually affect SEO? appeared first on True Voice Media

Jan 17, 2017

We’re starting this week off with a new episode of our favorite educational segment of The True Voice Media Podcast: The Classroom. This is where our host Jeff Gibbard gives us a short and super sweet lesson on any particular topic. Today, he’s going to dive deeper into the mystical and misunderstood term: ROI. In […]

The post How to measure social media ROI appeared first on True Voice Media

Jan 9, 2017

It’s two weeks into 2017, and The True Voice Media Podcast is back to bringing you full episodes! Today, we’re introducing a new segment called In the Spotlight, where we’ll talk to one of our clients about the awesome things that they’re doing and what we’re doing together. The phrase, “New Year, New Me,” could […]

The post Alvaro Vaselli, Founder of Nuvanna, Wants to Awaken the ‘NU’ You appeared first on True Voice Media

Jan 6, 2017

Welcome to 2017 and a brand new mini-segment of the True Voice Media Podcast: The Classroom. As implied, in The Classroom, our host, Jeff Gibbard, takes us to school on one particular short topic. Today, Jeff’s talking about how to better understand your Facebook Ad results. Recently, a client asked Jeff how to tell the […]

The post 5 Terms to Know to Better Understand Facebook Ad Results appeared first on True Voice Media

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