Hello TVM listeners! We're switching things up on you again! After covering lots of important, but heavy topics for the past few weeks, we wanted to do an episode just focusing on the agency side of things. This week, Caroline is going to ask Jeff four questions about social media marketing and Jeff will share his thoughts, advice, and best practices with you! Enjoy! Download this episode
Q&A from this Week's Discussion: (1:22) - Is "organic reach" really dead?
No, predictable organic reach is dead, meaning that the days of you posting to a platform and having lots of people see it are dead for a couple of reasons: 1) the nature of these networks - due to the number of things coming through it has become more difficult to actually reach someone 2) artificial reach selects what items you might find interesting, so they've diminished the reach that Facebook pages would have gotten organically with their content. So is organic reach really dead? It depends. If you're talking about Facebook, then yes. But, organic reach as a whole is not dead. (6:50) - Is there a way to "hack the system" and gain social media exposure without paying?
There are lots of ways to hack these systems if you're looking to do it organically or through paid promotion. If we're talking organically, try these two things:
- Reach out to a lot of people individually.
- Post something that is notable and exciting.
Jeff's most engaged posts are when he got engaged to his fiancé Erica and his recent appearance on NBC10
. because each of these posts is notable and exciting. Jeff's "hack" is to do more of those interesting and noteworthy things. Then, reach out to individual people who may actually care about what you have to offer and give them something of value. Through those interactions, you'll build a stronger network and a bigger community of people who will actually care and be invested in what you're doing. It's not a hack, just go do that and you'll gain more exposure. (12:26) - How long does it take before I'll start seeing results from social media marketing?
I saw results pretty rapidly, but the results I saw in my first year are nothing like what I'm getting now. It's functionally all the same work it just gets more efficient. It all depends on what your goals are. You want to measure metrics that make sense with your business goals. At the end of the day, there are a lot of things in social media that you're not going to be able to measure, but that are going to be crucial to your success. If you're a struggling entrepreneur, the only metric you should be concerned with is, "Have you grown your business?" That doesn't mean that you shouldn't focus on building relationships that don't yield sales, it just means that as you build relationships that you're looking for sales, and there needs to be an opportunity there. (20:12) - What social media tools and services could you not live without?
At the end of the day, I can live without all of them. They're just tools. There are a lot of different ways to get things done. More often then not, people can get focused on the tool and not the objective. The tool doesn't help you unless you know what you're trying to accomplish. The most important tool I have in my tool kit is my conversation skills.
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Jeff's famous tweet: